Even More Data Privacy? CPRA builds on CCPA as California Leads the Way

Election day was November third, and most of the U.S. was fixated on the fight for America’s soul. Four years after Trump was elected as the 45th President of the United States, President-Elect Biden already has plans to reverse many of Trump’s policies. While there’s a lot of work to be done to recover from the damage of the Trump administration, there’s also a lot of work to ensure that the root cause of the issue is fixed, and a huge piece of this is digital privacy.

I know that sounds weird, but starting in 2014, Cambridge Analytica started to turn the digital data of millions of Facebook users into a potent political weapon to get Donald Trump elected. By using information on these profiles, they were able to target specific susceptible users with misinformation and influence the American election. While the foreign interference by Russia was criminal, the data modeling was not. California’s recently passed Proposition 24: California Privacy Rights Act (CPRA) will put additional regulations in place to prevent this abuse of data from occurring again.

CPRA builds on CCPA (California Consumer Privacy Act) in a few key areas, namely expanding the scope of personal information, increasing consumer control over data usage, and removing the 30-day compliance period built into CCPA. While this only affects residents in California (which is over 10% of the US population) and doesn’t come into effect until July 1st of 2023, companies need to update their systems to comply. Take a look below for an easy cheat sheet of what CPRA means for you.