Patrick ChanginMarketing in the Age of DigitalChatbots? AI? Virtual Assistants?Why Not Everything?Part of the reason I love behavioral economics is that replicating human actions is really hard. You can’t just stick a bunch of inputs in…Nov 29, 2020Nov 29, 2020
Patrick ChanginMarketing in the Age of Digital5 Major Takeaways to Succeed in a PandemicIt’s been a long 8 months since the COVID-19 pandemic sent most of the United states into a lockdown. This past year has accelerated…Nov 22, 2020Nov 22, 2020
Patrick ChangAwareness Incrementality For Different ChannelsMarginal Conversion is Simple Enough…Nov 15, 2020Nov 15, 2020
Patrick ChanginMarketing in the Age of DigitalWho Fact Checks the Fact Checkers?The election is over, and President-Elect Biden is poised to bring the U.S. out of the quagmire of the past four years. And hopefully…Nov 15, 2020Nov 15, 2020
Patrick ChangGoogle Analytics Provides an Easy Solution to the Problem of Web Lead AttributionIt’s close to the end of the year, and that means that the budget cycle for 2021 is finally coming to a close. At both Chase and Capital…Nov 8, 2020Nov 8, 2020
Patrick ChanginMarketing in the Age of DigitalEven More Data Privacy? CPRA builds on CCPA as California Leads the WayElection day was November third, and most of the U.S. was fixated on the fight for America’s soul. Four years after Trump was elected as…Nov 8, 2020Nov 8, 2020
Patrick ChangNet-A-Porter (and Mr. Porter) is E-commerce Done RightI’ll be completely honest here — the vast majority of my online shopping goes through Amazon, which focuses only on the product listing…Nov 1, 2020Nov 1, 2020
Patrick ChanginMarketing in the Age of DigitalGoogle’s Antitrust Suit Hinges on Burden of Proof for Consumer WelfareI’m going to start this off by warning you there’s a lot of legalese and jargon, and this is going to be a loooong. I’ll also preface this…Nov 1, 2020Nov 1, 2020
Patrick ChangThe Future of Payments Revenue is DataI remember even just a few years ago I would need a healthy stack of cash whenever I went to the pop-up markets in Union Square, or the…Oct 25, 2020Oct 25, 2020
Patrick ChanginMarketing in the Age of DigitalAs with All Things, Fake News in Social Media stems from Money in PoliticsThe quote above is so incredibly oft-cited, that it’s become some trite nothing. I’m actually not a huge fan of the overly-saturated image…Oct 25, 20201Oct 25, 20201
